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A DIRECT OBSERVATION ON THE PRODUTCS PRESENTED IN INTERNATIONAL LEATHER EXHIBITION

1) Rofiatun Nafiah


ABSTRACT

This study aims to give a description about the International Leather Goods Fair hold in Offenbach, Germany on 25 – 27 March 2011. To collect the primary data this study employs the observation technique, and to gain the secondary data, this research uses documentation technique, whereas to analyze the data, this research employs descriptive method.

Results of the study show that leather products presented in the International Leather Goods Fair in Offenbach adjusted with the theme of the exhibition itself, i.e. autumn and winter styles. Some of the important elements related to leather products presented in the exhibition are such as colour, motifs, material, shape, function, technique, branding, accessories, and also delivery time.

Keywords: Observation, Product, Leather, Exhibition

1)Staf Pengajar Akademi Teknologi Kulit Yogyakarta Program Studi Desain dan Teknologi Produk Kulit dan Ketua Tim Pameran Akademi Teknologi Kulit Yogyakarta Tahun 2010 dan 2012
Jl. Ringroad Selatan, Glugo, Panggungharjo, Sewon, Bantul
www.atk.ac.id E-mail: info@atk.ac.id

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