oleh 1)Sri Wahyuningsih, 2)Sulistianto
Craftsmen must consider several aspects, such as, design, innovation, and marketing strategy in order to make leather craft unique. To maintain and conserve leather craft, craftsmen need to always be creative, i.e., be creative in product design without abandoning the leather product quality and consumer demand. This research aims to know the application of ornament on leather bags and wallet made by Senen Ciptowiyono Bugisan, Patangpuluhan, Wirobrajan, Yogyakarta. This research employs qualitative descriptive. Observation, interview, documentation and library techniques were done to collect the data. Senen Ciptowiyono creates many kinds of products, such as various bags with carving technique ornament and batik. Design used in creating bags is mostly by developing the already existing one, whereas the bags codes are from the buyers. Material used in making bags is vegetable, chrome, and semi-chrome-vegetable leather. To expand the market, Senen Ciptowiyono innovate the design by applying ornament between geometric and batik motif, and carving technique for bags and wallets. The result of ornament application is that the ornament application can increase the bag and wallet selling number up to 42.6% and 5%.
(Keywords : Senen Ciptowiyono, ornament, leather bags)