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Home / Penelitian / 2015 / THE NEED OF ENGLISH ON INTERNATIONAL MARKETING MANAGEMENT FOR BALINESE TRADITIONAL CLOTH SMEs

THE NEED OF ENGLISH ON INTERNATIONAL MARKETING MANAGEMENT FOR BALINESE TRADITIONAL CLOTH SMEs

Diana Ross Arief1), Mustafidah Udkhiyati1), Gede Agus Raibawa2), Karnanda Harya Sumantri2), dan Ni Wayan Wulan Cayani2)

ABSTRACT

The aim of the study is to find the possible difficulties on the craftsmen’s marketing management during the trade, especially with foreign buyers. Bali is one of Indonesian Islands which has exotic and beautiful panorama with interesting tourism destinations. Besides that, Bali is also well-known for its handy-crafts which are spread in international markets. One of the famous creations is Balinese traditional woven cloth. There are three types of Balinese traditional woven cloths; Grinsing (Kain Grinsing), Woven Cloth, and Ikat Èndèk.
The participants of this study are 10 Balinese Traditional Cloth SMEs. In this research the researchers use quantitative and qualitative description approach to find out the need of English in international marketing management for Balinese traditional cloth SMEs. Field observation, questionnaire and open question interview were conducted to the participants of the study. The results of questionnaire were calculated by SPSS 22 computer software. The result of Field observation, questionnaire and open question interview indicated that the participants face the difficulties dealing with foreign buyers when English is needed in trading process.

KEYWORDS: Balinese traditional cloth SMEs, and International Marketing Management

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