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PEMANFAATAN WEB ATK SEBAGAI SARANA PROMOSI PENERIMAAN MAHASISWA BARU

Jamila dan Soekamto

ABSTRACT

Nowadays, Akademi Teknologi Kulit had website (www.atk.ac.id). The result of the recapitulation on the short message page, the guest book, and email shows that mostly the website visitors search he information about the new college student acceptance (PMB). The result of the recapitulation also shows that sometimes the information seeker still has the difficulty on finding the page link and asks the same question about the PMB information. Besides, the result of the report of the PMB activity in 2012 shows there are two highest information sources the new college student candidate gets, which are 45.96% from school presentation and 34.41% from ATK website. Based on that fact, there should be any analysis using cause effect diagram (fishbone) on the existence of ATK website to see the problem factors on the promotion activity and the analysis of PIECES (Performance, Information, Economic, Control, Efficient and Services) to compare the conventional promotion system to the online one (website). According to that analysis, there should be any addition on a separate page to particularly show the PMB Information to help the promotion and publication of Akademi Teknologi Kulit specially on the recruitment of the new college student candidate and the easy way to do the online register. The research produces one website for the PMB information of ATK (www.pmb.atk.ac.id) that can be accessed from the new college student link on www.atk.ac.id.

Keyword: website, ATK, PMB

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